How To Use Mindset Matte Clay: Get The Perfect Style Every Time

Right, let's keep this simple. Mindset Matte Clay is one of those products that once you nail the technique, you won't go back to anything else. But if you've never used a clay before, it can feel a bit hit and miss at first.

This is exactly how I'd tell a mate to use it.

The short version: small amount, warm it up by rubbing your palms, apply to dry/damp hair, style and go. That's genuinely it. But the detail below is what takes it from decent to dialled in.

Step-By-Step: How To Use Mindset Matte Clay

Step 1: Start with damp, towel-dried hair

This is the one most people get wrong. Don't apply clay to soaking wet hair. Towel dry first so your hair is less damp or even properly dry. 

Why does it matter? Damp and dry hair lets the clay spread evenly and gives you way more control over the finish. Too wet and it dilutes the product.

Step 2: Scoop out a small amount

We're talking pea-sized. Seriously, less than you think. Mindset Matte Clay is a concentrated formula, so a little goes a long way. Start with too much and you'll end up with a heavy, quite stiff look, which is the opposite of what a matte clay is supposed to do.

First time using it? Start with even less than you think you need. You can always add more. You can't take it out.

Step 3: Warm it up in your hands

Rub the clay between your palms for about 10-15 seconds until it breaks down and becomes pliable. You'll feel it soften. This step matters because it makes the product much easier to distribute through your hair and stops it clumping in one spot.

Step 4: Work it through your hair

Start at the roots and work your way through to the ends. Get your fingers in there and really work it through. This is what gives you that natural, textured finish rather than a stiff look.

• Short hair: Focus on the roots for volume and lift, then shape the top

• Medium-length hair: Distribute evenly through the mid-lengths first, then style

• Thick or coarse hair: You might need a slightly larger amount, but still start small. The formula works on all hair types

Step 5: Shape and style

Now you can use a comb, your fingers, or both to get the style you want. Mindset Matte Clay gives you a flexible, medium-to-strong hold with a clean matte finish, so it works for everything from a textured crop to a slicked-back look.

The good news? It's reworkable. If you don't like it, just run your fingers through and reshape. No need to wash and start again.

Quick Tips To Get The Most Out of It

A few things that make a real difference once you've got the basics down:

• Use a hairdryer for more volume. Apply the clay while your hair is still damp, then rough-dry with your hands as you go. It builds volume and texture at the same time

• Layer it up for stronger hold. Apply a small amount, style, then add a tiny bit more on top if you need extra control. Much better than dumping it all in at once

• It smells incredible. Mindset Matte Clay has a Dior Sauvage-inspired scent built in. Subtle but it's there. One less thing to think about in the morning

• Washes out clean. No build-up, no residue. Just shampoo and you're done

Two of our customers summed it up better than I could. Michael said it "lasted all day and [was] easy to use." George said it "gave him a great hold even in the British weather." Both gave it five stars. That's the standard we hold ourselves to.

Why We Called It Mindset

The name isn't random. Every product we make at Kick The Stigma is a subtle nod to what we're actually about, and that's men's mental health.

Mindset. Because how you start your morning matters. That five minutes in front of the mirror isn't just about your hair. It's a small moment to get your head right before the day kicks off.

If you look at the pot, you'll find words of encouragement on the packaging. Not because it's a nice touch. It's intentional. If you're having a rough morning, we want you to get something more than just a good hair day out of it.

And every time you buy, 5% of the sale goes directly to men's mental health charities. So you're not just sorting your hair out. You're part of something bigger.

That's what Kick The Stigma is built on. Quality product, real impact.

Ready To Try It?

Mindset Matte Clay is vegan, cruelty-free, paraben-free, and made right here in the UK. Whether you're new to styling products or just want something that actually does what it says on the tin, this is it.

Grab your Mindset Matte Clay here and join the movement.