Skip to product information
Kick The Stigma Store
Mindset Matte Clay.
Strong Hold | Matte Finish
£12.50
Sale price
£12.50
Regular price
Taxes included.
Shipping calculated at checkout.
Vegan
Cruelty Free
Organic
Made in UK
Why you need it
REASONS FOR MATTE CLAY
Every great day starts with great hair and a clear head. The Daily Essentials pairs our Reset Sea Salt Spray and Mindset Matte Clay for a simple 2-step routine: texture first, then strong all-day hold.
01
Strong hold
Built to last all day, even through the longest shifts.
02
True matte finish
Zero shine, zero residue — just a clean, natural look.
03
Textured & roughed-up
Perfect for the lived-in, confident style men actually wear.
The Ritual
HOW TO USE
01
Start clean
Begin with dry or slightly damp hair.
02
Warm it up
Rub a pea-sized amount between your palms until smooth.
03
Work it through
Apply from back to front for even coverage.
04
Shape & finish
Use fingers for rough texture or a comb for a polished look.
Lightweight volume
Headstrong confidence
KEY INGREDIENTS
Bentonite
Delivers superior hold and helps style stay all day.
Kaolin Clay
Provides structure and grip for a strong, natural hold.
Pro-Vitamin B5
Nourishes and strengthens hair for a healthier end-look.
Silica Silylate
Absorbs excess oil for long-lasting hold and finish.
Pairs well with