Strong Hold. Zero Shine. All Confidence.
A premium men’s matte clay that delivers strong, flexible hold with a clean, natural finish. Our Mindset Matte Clay offers an incredible strong hold and control for short to medium hair lengths. This versatile clay is perfect for shaping and re-shaping, providing definition and texture. It works well on all hair types, even coarse and thick hair. With a low fragrance, it ensures a pleasant styling experience. The semi-matte finish adds a natural look to your style.
Key Benefits (Bullets):
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Strong, all-day hold without stiffness
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Matte finish for natural, low-shine styles
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Adds texture and definition to short–medium hair
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Reworkable throughout the day
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Washes out easily with shampoo
Perfect For:
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Short to medium length hair
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Textured crops, messy quiffs, modern side parts
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Men who want a natural, non-greasy look
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Everyday styling — work, gym, nights out
How to Use:
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Start with dry or slightly damp hair.
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Rub a pea-sized amount between your palms until smooth.
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Work through your hair from back to front.
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Use your fingers for rough texture or a comb for a cleaner finish.
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Add a little more if you need extra hold — less is more.
Ingredients:
Lanolin Cera, Cera Microcrystallina, Kaolin, Isododecane, PEG-40 Hydrogenated Castor Oil, Copernicia Cerifera Cera, Glyceryl Stearate, Parfum, Hexyl Cinnamal, Hydroxisohexyl 3-Cyclohexene Carboxaldehyde, Benzyl Salicylate, Citronellol, Eugenol, CI 77499.
Good to Know:
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100% vegan & cruelty-free
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Free from unnecessary parabens
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Suitable for all hair types
Purpose With Every Purchase:
For every product you purchase, 5% is contributed towards support men’s mental health.