Our Impact

We're here to change the conversation around men's mental health. Together with every product we can.

Our Mission

Look Good. Feel Better. Support Men.

We do that by:

• Creating premium men’s grooming products that boost confidence.

• Using our platform to encourage open, honest conversations.

• Donating 5% of every sale to mental health charities

Grooming is part of your daily routine. We’re turning that into a daily reminder that your mental health matters too.

How We Create Impact

• 5% of Every Sale Donated
  A fixed 5% of every order goes directly towards selected mental health charities

• Normalising Conversations
  From our packaging to our social content, we talk openly about men’s mental health. We want to be the positive influence that encourages open conversations.

• Barbershop Heritage
  Our roots are in a community barbershop that trained barbers as mental health first aiders and created a safe space for hundreds of men each month.

• Community Events & Campaigns
  We’re building out events, campaigns and collaborations that align with our mission and move the conversation forwards.

Where Your Money Goes

Trust is non-negotiable. That's why we commit to:

Impact updates showing:

• • Total Donations Raised

  • Customer Stories

  • Projects Supported
    

  • Transparent communication if we change or expand our impact model.

You should never have to guess where your money is going.